Gaining ad visibility with the people who matter can be done in three steps.
Define your target audience.
If you have not identified the correct target audience, your ad, no matter how visible will not produce the results that you want and need. Start by defining who really wants and needs your product or service. Include details such as age, gender, occupation, location, hobbies and interests. By including things like hobbies and interests, you will have an easier time figuring out where to find your target audience.
Locate your target audience.
In order to reach your target audience you must know where they are. If your audience never spends a minute on Pinterest, then placing your adds on Pinterest will not gain you any traction. The same is true for billboard and truckside advertising, if you place your ads where your audience will not see them then you are just throwing out money. To determine the best placement for your ad, use the target audience definition that you created in step one and apply it to locate where your preferred viewers can be located. For some types of media and online channels, you can request the information from the outlet. Sometimes, you need to do a bit of your own research. For example, no matter how many avenues we tried there is no way with current technology to pinpoint the exact metrics or the people walking in any given neighborhood in New York City. However, we can estimate pretty well that if you want your ad to be seen by middle aged males who work in finance, you would place that ad downtown and not up in trendy Washington Heights or Hipster Willamsburg.
Plan your ad copy and timing for maximum reach.
When you are writing the copy for your ad be sure that you are addressing the pain points of your target audience. What do they want to know about? If you grab their attention from the first three words or within the first 10 seconds they will continue to read, listen or watch. This will give you increased ad visibility.
To sum up, if you want to gain visibility with the right people you need to know who they are and where to find them. If you are looking for a good way to reach those people, consider putting your ad on the side of a truck that drives around the neighborhood where your target audience lives or works. If you are in New York City and want to learn more about how we can put your message on the side of a truck, contact us here